MiniCast: Brand Voice
Updated: Jul 7, 2022
Introducing our FIRST - Minicast Session - a snippet of info to utilize in your business strategy. These will be short video/audio files that you can grab up while waiting in line for your coffee, at a stoplight. It's like a sticky note with insightful info.
Our intention = to make your job easier. Listen here.
Tone of voice in branding is the way in which you communicate.
This voice is used in all marketing endeavors - consistently, intentionally.
This consistency and intentionality leads to shaping clientele opinion about you.
Five (not exhaustive) Themes for Brand Voice with Examples
Educational - Neil Patel
Funny - Moosejaw
Respectful - Coca-Cola
Enthusiastic/Inspirational - Nike
Formal - Tiffany's
Once you have a direction for your voice, use this and use this, and use this.
Consistency is key!
We suggest making a guide such as Starbucks has to remain consistent in brand voice.
This will also make things easier - for you!