Minicast: Brand Voice - Which Voice?

Harley Davidson has a well-defined brand voice.

Simon Sinek, author of "Start With Why" argues that

as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things.

Today, we discuss this regarding brand voice. And before we dive into the details on choosing a brand voice, we encourage you to pause and take a deep breath. Yes, right now.

In this pause consider that YOU already are your best voice. You know your reasons why, and we would argue these reasons extend beyond needing to pay your bills.

Therefore, we assert that when you know why you what you do, you will know the tone of your brand's voice.

If you're inclined to be happy, create a voice around this. If you want to add joy, like our friend, Mel, at Knox Girl Soap, by all means, do that! If you are an educator, teach others like Sal Khan, who started Khan Academy. Do not try to add joy if you prefer the dark side. Instead, find a voice that honors that dark side - and consider adding a little humor so others aren't afraid?

Today, we invite you to pause, dive deep, and before you define your brand voice, consider your product, align your values, and then you will know your voice. We know the passion for what you do is present, so let's hear it!

We hope this information is insightful. Have a wonderful day!