Karma is into Business Climate Initiatives
Listen on Anchor or Spotify. It’s trendy for corporations large and small to boast lofty sustainability goals. We often hear a company’s...
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Hyparxis is the theory that you are 100% who you are meant to be.
It's about possibility becoming reality.
Minicast: Business 101 - Set Up Your Online Presence
Take us for a walk! Listen in on Anchor or Spotify. Let's say have a business and you are growing, your clients love you and keep you...
Minicast: Sustainability Is a Win Win for Business and Planet Earth
Grab your earbuds and give us a listen on Spotify and Anchor. The theme for Earth Day 2022, is ‘Invest in Our Planet.’ This theme...
Minicast: Social & Ethical Responsibility in Marketing
Listen along on Spotify or Anchor. When Tracy was in third grade in California, she started a club, a Save the Earth club. She bought...
Minicast: Five Timesaving Ways to Craft Consistent Content
Listen on Spotify. Listen online at Anchor. Running a business can drain all of your energy and time. We have personally fought hard to...
Minicast: Brand Voice - Funny
Listen along on Spotify or Anchor. Hello friends. I asked Tracy If I could do this mini-cast on humor and brand voice. Because who...
Minicast: Brand Voice - Guidelines
Our previous episodes have discussed what is brand voice and touched on types of voice. Before we break down the categories of potential...
Minicast: Brand Voice - Which Voice?
Harley Davidson has a well-defined brand voice. Simon Sinek, author of "Start With Why" argues that as individuals and companies,...
MiniCast: Brand Voice
Tone of voice in branding is the way in which you communicate. This voice is used in all marketing endeavors - consistently, intentionally.
For the Love of Yourself and All Brands: Be Authentic
Conceptually, the meaning of a specific brand is abstract. One can easily name a logo or a product, but branding is more. Defined by...
Baking and Making a Better Future
Debbie Meritsky and Marc Rotman, Co-Owners, Eat My Granola! and Master Repurposers Breakfast is our favorite meal at VanWhy, and we often...
Consistency and Gestalt in Branding
“Brands shape people's perceptions of companies, their products, or individuals.” In your mind, you most likely know your business. Your...
Not Your Average HomeGirl
Shawn Owens, Owner: Home Girl Knoxville When we worked with Smoke Signal Media, Rachel and I shared projects back and forth - I would...
East Tennessee’s OG Kombucha: Frog Juice Kombucha
Frog Greishaw, Owner, Frog Juice Kombucha If you have been following along, you may have noticed a subtle shift at VanWhy…we changed our...
Three SEO Must Haves
If you wonder what the elusive SEO is, you're not alone. SEO stands for search engine optimization. Translation: the way that robots on...
When It Falls Into Your Lap
...you might need to do something about it. Have you ever had something continuously fall into your lap? A slant to your life, something...
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