Sit Down with Dr. Debra Miller, Director of One Health Initiative + Wildlife and Fisheries Professor
Listen to our recorded session on Spotify or Anchor. Dr. Debra Miller's WHY is to unite people from multiple disciplines to protect and...
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Hyparxis is the theory that you are 100% who you are meant to be.
It's about possibility becoming reality.
It Takes a Village and Time To Incubate a Business
If at first you don't succeed try, try and try again. -Robert the Bruce, king of Scotland, supposedly told his troops this shortly before...
Karma is into Business Climate Initiatives
Listen on Anchor or Spotify. It’s trendy for corporations large and small to boast lofty sustainability goals. We often hear a company’s...
Minicast: Corporate Sustainability
Listen on Spotify or Anchor. Here’s a lofty question for you: Is the world better off because you’re in it? Well what if we asked this of...
Sit Down with Michaela Barnett of Knoxfill
We had the incredible opportunity to sit down with KnoxFill founder, Michaela Barnett in this full length episode on the VWC podcast....
Minicast: Business 101 - Set Up Your Online Presence
Take us for a walk! Listen in on Anchor or Spotify. Let's say have a business and you are growing, your clients love you and keep you...
Minicast: Social & Ethical Responsibility in Marketing
Listen along on Spotify or Anchor. When Tracy was in third grade in California, she started a club, a Save the Earth club. She bought...
Minicast: Five Timesaving Ways to Craft Consistent Content
Listen on Spotify. Listen online at Anchor. Running a business can drain all of your energy and time. We have personally fought hard to...
Minicast: Brand Voice - Funny
Listen along on Spotify or Anchor. Hello friends. I asked Tracy If I could do this mini-cast on humor and brand voice. Because who...
Missy Petty - Senior Conservation Biologist and Contracts Manager at Conservation Fisheries
Today, we return to the original intention of VanWhy CoOp - interviewing people with a passion for the work that they do. This week, we...
Minicast: Brand Voice - Guidelines
Our previous episodes have discussed what is brand voice and touched on types of voice. Before we break down the categories of potential...
Minicast: Brand Voice - Which Voice?
Harley Davidson has a well-defined brand voice. Simon Sinek, author of "Start With Why" argues that as individuals and companies,...
MiniCast: Brand Voice
Tone of voice in branding is the way in which you communicate. This voice is used in all marketing endeavors - consistently, intentionally.
What is a Minicast?
A Minicast Session was created with the mindset that learning is fun. Or it should be. These Minicast sessions are snippets of info...
A Call to Action: Let Women Take the First Step for All Kind
Men, we love you. As the sexes go, we have our differences. But we love our husbands, fathers, brothers, and friends, as knuckleheaded...
For the Love of Yourself and All Brands: Be Authentic
Conceptually, the meaning of a specific brand is abstract. One can easily name a logo or a product, but branding is more. Defined by...
Baking and Making a Better Future
Debbie Meritsky and Marc Rotman, Co-Owners, Eat My Granola! and Master Repurposers Breakfast is our favorite meal at VanWhy, and we often...
Why We Ask Why: The Story of VanWhy CoOp
Tracy and Chad get their curiosity honest. Tracy’s continuous desire to be an educator literally runs in her veins. While Chad, a...
Consistency and Gestalt in Branding
“Brands shape people's perceptions of companies, their products, or individuals.” In your mind, you most likely know your business. Your...
Not Your Average HomeGirl
Shawn Owens, Owner: Home Girl Knoxville When we worked with Smoke Signal Media, Rachel and I shared projects back and forth - I would...
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